Technical knowledge can only get you so far in the highly competitive tire sales industry. A lot more goes into building a successful tire business, and while there’s no perfect formula that will guarantee success, there are a few things that every successful tire shop does well.
If you want to know how to manage a tire shop and set it up for success, here are three important things you need to ensure you get right…
How to manage a tire shop that’s set for success
Hire the right people
Your employees are the main point of contact for your customers and your hiring decisions will have a dramatic impact on the success of your tire shop.
Whether you’re hiring for a sales, service, administrative or technical position, you need to look beyond a candidate’s skills and experience alone— they also need to bring a strong customer focus, excellent communication skills, flexibility and a positive attitude to their role.
Focus on customer service
Every successful tire shop relies on building a loyal base of repeat customers— and quality customer service is the only way to do it.
Think about the experience each customer has when they shop with you. Everything from the speed of service and how well staff communicate, to the presentation of the workshop, the brands you stock, your pricing strategy and any special deals or packages you offer will influence how your customers perceive your tire shop and whether they decide to use you again in the future.
Invest in quality systems
The administrative aspects of running a tire shop can consume a lot of your time, and when business starts to pick up, you’ll find yourself relying more heavily on your systems to be able to stay on top of everything.
Ideally you need a single, cloud-based system that consolidates all your core functions including your point of sale (POS) system, customer relationship management database, inventory, staff workload allocation, performance reporting, accounts and cash flow monitoring in one place— like our tire shop software.
Specifically built to support busy tire shops, it’s intuitive, easy to use and will keep every element of your business running smoothly and efficiently. Featuring handy integrations like TireConnect and TireMetrix, you’ll be able to provide customers a better service with less effort.
Read more about how we can help take your tire business to the next level.
